Get to know the Reflections of our CEO on Corporate Responsibility.
Gonzalo Alberto Pérez Rojas, CEO Grupo SURA
At Grupo SURA we understand sustainability as the ability to rethink, anticipate, ask ourselves the right questions and manage risks to face the challenges of a competitive environment, in this way we contribute to the harmonious development of society, based on our corporate principles.
We are sustainable when we are useful and relevant to society; when our proposal promotes the competitiveness of organizations and the well-being of people; when we maximize the generation of value for our stakeholders. We achieve this with coherence between what we are, what we declare and what we do, thus we grow responsibly to remain in time.
Sustainability has been present since our beginnings as an insurance company. This explains the vision and philosophy that its leaders have had regarding the way in which corporate responsibility should be assumed and its link with corporate sustainability. Since its creation, our Company has been conceived as a form of social organization with a great mobilizing capacity to build better contexts, where the social, environmental and economic spheres are favored. To this end, the Organization has focused on ethical, comprehensive and consistent management of its businesses, first in Colombia and now in Latin America.
In addition to recognizing the relevance of creating value with a return higher than the cost of capital, at Grupo SURA we understand that this return only makes sense in the long term if the management of the portfolio and the relationship with the environment contribute to a harmonious development of society. Therefore, our approach is based on the conscious management of capital.
We participate and seek to strengthen human and institutional networks, based on shared norms, values and understandings to create trust and work in an articulated manner for common goals.
We enable in people the skills and knowledge that favor, from flexibility and diversity, the full development of being and its potential to generate value for the company, stakeholders and society.
By making use of ecosystem services for our operation and enabling their use (through insurance, credit and investments), we promote the responsible transition of our operation and that of the portfolio companies to ensure sustainability and contribute to regeneration of this capital.
We manage the financial resources, coming from shareholders and creditors, the compliance and in this way we seek the fulfillment of our objective of sustainable profitability.
A sustainable society is only possible if we are committed to its harmonious development. For Grupo SURA, being part of various global initiatives allows us to permanently evaluate the management of our Companies against best practices and thus increase our positive impact for Latin America.
Our business strategy and action model are articulated with the Sustainable Development Goals approved by the UN. As a company in the financial services sector, we particularly contribute to the fulfillment of SDG 8: Decent work and economic growth. However, we prioritize six where our performance has the greatest impact:
Grupo SURA has investments in Companies that comprehensively promote physical, emotional, mental and financial health, from its mandatory health insurance businesses (EPS SURA) and occupational risk management (ARL SURA), in Colombia, as well as from the administration of pension funds (SURA Asset Management) and voluntary insurance (Seguros SURA), also in other countries of the region.
The businesses of the Business Group promote the knowledge and development of individual skills for making conscious and responsible decisions that promote the development of the region, while maximizing its economic and social value. In addition, we focus on the quality of education, strategies that strengthen the skills of being and doing and allow greater opportunities, in accordance with the dynamics and challenges of each society. We also recognize art and culture as a fundamental factor for social transformation.
Human talent is a differentiating element on which the corporate strategy is based, business evolution is enabled and organizational capacities are developed, which are the principle and source of transformation for the competitiveness and sustainability of Grupo SURA Companies.
Innovation is understood as the transformation and creation of businesses and processes that generate value, based on a culture that stimulates and enables the permanent development of skills and abilities, such as creativity and experimentation. For Grupo SURA it is important to develop strategies and initiatives to generate value and remain current, providing new responses to the challenges and opportunities posed by a competitive environment.
Grupo SURA and its subsidiaries contribute to this objective by providing working conditions and decent salaries to more than 29,000 employees, adopting equality policies and excluding assessment criteria such as gender, race, marital status, age, religion and socioeconomic status from the selection processes.
We are committed to the implementation of responsible practices that positively impact the territories in which we have a presence. In this way we also contribute to the harmonious development of society.
Our subsidiary Suramericana adopts the Principles of Sustainable Insurance, promoted by UNEP-FI since 2016.
Our subsidiary SURA Asset Management and its main Companies have been signatories to the Principles of Responsible Investment since 2019.
Publicly reporting our economic, environmental and social impacts is a commitment that we assume responsibly. To do this, we use three frames of reference:
At Grupo SURA we annually manage, and directly, six ratings that allow us to evaluate our environmental, social and corporate governance (ESG) performance. Participating in these evaluations is an opportunity to understand what we are doing well and what we can do better to contribute to the harmonious development of Latin America.
The scope of this analysis is of Grupo SURA as investment manager, therefore, the inputs to obtain the relevant issues are focused on this industry and link periodic exercises from the investigation.
Management and development of the financial market for access to capital and understanding of the transformation of the financial industry.
Management of climate-related risks and opportunities arising from actual or potential physical and transitional impacts. It includes how the company adapts and incorporates climatic variables in its management.
Allocate and invest the financial resources of the Company efficiently and maximizing the generation of value.
Generate profitability above the cost of capital and contribute to the harmonious development of society.
Consider, in addition to financial criteria, environmental, social, and governance issues when making investment and financing decisions.
Implement international standards in corporate governance policies and processes to be leaders in practices in this area.
Implementation of employment practices that guarantee compliance with regulations, labor standards and respect for the rights of employees.
Be proactive in strengthening and protecting the reputation of SURA in Latin America, through a strategy that includes the management of relationships with stakeholders, the brand, consistency in the corporate discourse, institutional projection actions and the development of business practices.
Implementation of measures for the integral management of the relationship with the different interest groups, through the reporting and transmission of information on the performance and management of the company.
Implement strategies to attract the most suitable professionals in the Latin American labor market. Have a comprehensive offer of professional development and retain work teams.
Have the necessary capital and processes to operate the businesses, meet financial commitments and manage company risks.
Develop processes and strategies to respond and adapt to changes in the environment, creating value for shareholders and society in the long term.
Define the principles of action that guide the development of business and decision-making at all levels of the organization.
Definition of procedures to protect the fundamental rights and freedoms inherent to all human beings.
Participate in local and international initiatives, by investing in: social development projects, corporate volunteering, inter-institutional alliances and actions in favor of healthy and productive communities.
Implementation of initiatives to strengthen institutions, the exercise of citizenship and democratic systems.
Encourage the ability of companies so that all people and population groups can access their products and services.
Promote in companies the generation of value to their clients by providing them with well-being, care, tranquility, competitiveness and sustainability.
Anticipate and manage regulation in the countries where we are present, analyzing and understanding the risks and opportunities that it generates.
Identification, management and control of emergency events that may affect the company's operation.
Systematic process of search, transformation and appropriation of knowledge, which implies dynamics of inquiry, observation, analysis, reflection, experimentation, listening, conversation and critical debate.
Promote the definition of procedures to manage and monitor the main risks to public health.
Implement strategies and initiatives to generate value and remain current, delivering new responses to the challenges and opportunities posed by the environment.
Ensure the custody of investments, the protection of sensitive information and security in operations, through a culture based on prevention and protection.
Management of consumption, production, diversification, recovery and reduction of energy in the company's operation.
Our environmental, social and corporate governance (ESG) performance is evaluated annually by six international rating agencies. The results are an opportunity to understand what we are doing well and what we can do better to continue contributing to the harmonious development of Latin America.
|ESG rating agency||Highest rating||2019||2020||2021|
framed in a clear social investment strategy, with thematic lines, which allows for a long-term vision by focusing its efforts on developing the capacities of various communities.
based on a skills model and long-term incentives that strengthen the retention and attraction of talent.
with a focus on human rights and climate change.
where practices such as: code of conduct applicable to the entire business group, outsourced reporting channel and anti-crime policies for the prevention of money laundering and corruption stand out.
Strengthen the diversity strategy.
Strengthen environmental management in the current context.
Advance in the measurement of financed emissions and the quantification of financial risks derived from climate change.
Integrate trends to the transformation of the organization.