For the management of social capital, we participate and seek to strengthen human and institutional networks, based on action frameworks, values and shared understandings to create trust and work in an articulated manner for common purposes. For the management of social capital we consider the following issues:
Respect for human rights is an ethical imperative and a principle of action for the fulfillment of our strategy and higher purpose.Read more
Management and social investment
Consciously leading and participating in processes of social transformation allows us to play an active role in overcoming the great challenges we face as a society and contribute to the harmonious development of the territories where we are present.Read more
Ethics and Corporative Gorvernance System
Individual behavior and the coherence of our actions with respect to the Corporate Principles are decisive in achieving the common purpose that we have as an Organization: to create well-being and harmonious development for people, organizations and society.Read more
Citizenship and democracy
We are corporate citizens and that means that beyond business, our priority is to be an organization that creates public value and contributes to the harmonious development of society.Read more
Promoting harmonious development implies enabling the development of capacities in citizens so that they autonomously make proactive, rational, conscious and appropriate decisions that allow them to have a healthy financial life.Read more
We have developed a tax strategy that supports our commitment to the harmonious development of each of the countries where our brand is present.Read more
We recognize that companies are a relevant actor in the construction of communities with greater well-being and more equity, not only from the economic and social impact of business, but also because of the capacity they have to positively influence public dynamics and processes of social transformation.
Since our birth, we have assumed a genuine and responsible commitment in the construction of collective solutions for the challenges that we share as a society.
In Colombia, for example, for 77 years we have contributed to the construction of public value, not only with our business activity, but also with our contribution to the construction of citizenship and democracy.