Our strategy for dialogue with the different interest groups seeks to promote transparency and effective dialogue to build relationships of trust.
Stakeholders
We understand that business activity is based on managing relationships with actors who are key to achieving the objectives of the Organization and for its survival. For this reason, our objective is that these relationships develop in such a way that they are long-term, and they will be so to the extent that we take into account their interests to identify relevant aspects to consider in business management.
The management axes that guide communication in our relationships are:
- Inform: provide more and better information about what we are and what we do.
- Educate: build knowledge and enhance two-way educational processes based on good practices.
- Feedback: create spaces for dialogue to provide feedback for the Company’s management and stakeholders, with a continuous improvement outlook.
- Position: position the Company in key moments and settings.
The company is currently developing specific relationship actions for each stakeholder group.
Academy, research centers and think tanks
On the one hand, higher education institutions, which are relevant to develop our "Human Talent and Culture" pillar, through our positioning as an employer brand and source of attraction and consolidation of talent. Likewise, the research centers and think tanks, which are of specific interest from the dynamics of our businesses or are relevant for issues associated with the development of the territories and corporate responsibility.
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Shareholders and Investors
Owners and providers of capital of the company, including its intermediaries and other related actors, who monitor and leverage the performance of the organization.
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Community
On the one hand, higher education institutions, which are relevant to develop our "Human Talent and Culture" pillar, through our positioning as an employer brand and source of attraction and consolidation of talent. Likewise, the research centers and think tanks, which are of specific interest from the dynamics of our businesses or are relevant for issues associated with the development of the territories and corporate responsibility.
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Employees
Human talent is a differentiating element in which organizational capacities are developed, which are the principle and source of transformation for the competitiveness and sustainability of Grupo SURA companies.
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Government
It refers to the local, regional and national regulators and control entities that regulate or influence the decisions of Grupo SURA. Likewise, the National, Regional and Local authorities, which are the various state actors (in the legislative, executive and judicial), who interact with the Company, either as a regulatory authority or due to the different dynamics of public-private management. In particular, this interaction is relevant for the construction of public policies, understanding the role that the company plays today in the development of society.
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Associations, partnerships and multilateral bodies
The relationship with guilds, associations and multilateral organizations allows joining efforts with other actors around similar purposes, which enhances capacities and favors the achievement of relevant objectives for the organization.
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Board of Directors
The Board of Directors is the body in charge of guiding, approving and monitoring the corporate strategy, for the fulfillment of the purpose of Grupo SURA. In addition, it has the responsibility of looking after the interests of the shareholders to ensure the creation of value and permanence in the long term.
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Opinion leaders
They are people who become relevant references to influence public opinion, whether in broad or specific groups and on issues of general or particular interest to the Company and its businesses.
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Media
Informative media, traditional or emerging, that use different platforms and become a relevant channel to amplify the scope of the information generated by the Company, as well as to keep us updated with the environment, position relevant topics and build opinion around matters of interest common.
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Suppliers
Suppliers not only supply us with goods and services, but are also great allies that are part of our value chain. Trust, joint work and the creation of shared value with suppliers are part of our lines of action.
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