At the beginning of 2021 we updated the strategic definitions that steer Grupo SURA’s decisions and roadmap. This was based on an ever-changing environment and a vision that has been enriched by carefully listening to and talking constructively with different stakeholder groups, this with the aim of creating added value particularly for our shareholders, our portfolio investments and society at large.

Our purpose

Create well-being and a harmonious level of development for people, organizations, and society at large. With the strategic objective of obtaining sustainable profitability, we seek to provide our shareholders with an economic return that exceeds the cost of capital and to create value for our other stakeholders, with a view towards the long-term.


To achieve this objective, we have a team of human talent that has the necessary skills and abilities to develop our own applied knowledge of our different lines of business, which forms part of our priority investment focus, as well as the countries in which we are present. This knowledge allows the Organization to differentiate itself and manage its capital and risk exposure in much more optimal manner, in order to consolidate a balanced portfolio.