The World Bank defines financial inclusion as “people and businesses having access to useful and affordable financial products and services that meet their needs.” This definition is intended to promote financial well-being among those who, for various reasons—whether social, economic, cultural, or educational—do not have access to financial services.

At Grupo SURA, as a company focused on financial services in Latin America, we are committed to addressing the challenge of financial inclusion not only by developing products and services designed for underserved groups, but also by tackling the structural barriers that hinder equitable access to the financial system, with the aim of taking decisive and strategic action in the region where we operate.

Encouraging knowledge and the development of personal skills to make decisions and acquisitions of financial products in a responsible manner gives way to enhance regional development and to maximize the economic and social value of our affiliates.

Suramericana (Seguros SURA) and SURA Asset Management have developed models to provide services, protection and education to financial consumers. Said models focus on granting information and tools to better understand the products offered and hence, to better understand the financial system and the compliance of the regulations in force to meet customer and user requirements. Likewise, both companies have increased their participation in their sectors and have contributed to increase the access rates and the effective use of formal financial products.

The above has involved the development of innovative solutions focused on inclusion and adapted to different needs in terms of segments served, market expansion, processes and channels.

The foregoing underlines our commitment to promote the well-being and competitiveness of individuals and businesses through programs and solutions.

SURA Business Group’s Financial Inclusion And Education Initiatives In 2025