Grupo SURA and its subsidiary companies canalize an important part of their social investment contributions through the SURA Foundation, an entity created in 1971 in Colombia, and in 2017 in Chile and Mexico, with the purpose of contributing to the development of capacities and the well-being of the communities in different countries of Latin America.
To create well-being and sustainable development by leveraging capabilities that improve the educational civics and cultural conditions, which are paramount for the social transformation of Latin America.
The pillars of our management:
- We seek to consolidate our long-term commitment to grow with our stakeholders and respond to the transformations of the territories.
- Knowledge applied to social management
- Strategic Alliances
- Connection with collaborators
- Communicate to create meaning
- Management of financial resources and equity soundness
Lines of Social Investment in Latin America
In accordance with the contexts and needs of the territories, the SURA Foundation has focused its social investment strategy on the following lines:
Quality of Education
Quality of Education
We value the power that knowledge and education have an on the harmonious development of a society. Knowledge turns into the main tool to create equity and autonomy.
We want to promote and lead learning processes that make sense, in which fundamental attitudes and skills are developed for the ongoing growth of each person, and to boost persons for the rest of their life. Our commitment is to comprehensively enhance the being and to sees chances to develop their knowledge and activities.
When we talk about education that makes sense and for our entire life, we refer to education processes that go beyond the classrooms and into other settings that are not necessarily school-related but still are education. Talking about quality of education implies engaging cognitive, social and emotional aspects. Hence, we promote settings of education and learning experiences that become spaces that underscore co-existence, sexuality, skills for life – all paramount to learn discipline and to live.
To us, education is a process that sets forth dialogues based on trust, in which everyone contributes – based on relations of equality.
Major initiatives of this line:
Félix y Susana • Fondo de Becas de Educación Superior • Rectores Líderes Transformadores • Alianza por la Educación Rural de Antioquia -ERA- • REDUCA
Believing in the importance of conservation and in B cultural heritage means protecting our identity; acknowledging a cultural heritage and setting it at the core of present discussions, aware of its future challenges. We promote diversity, creativity, the development of critical thinking, the chance to share meanings and visions of the same reality, while we instill citizenship through art and culture. Hence, we foment the capabilities of cultural organizations and of artists, and back the enhancement of the cultural sector; we lead initiatives that give way to exchange knowledge and processes with education at their core, understanding that education and culture are areas intertwined.
Strategy: Peaceful coexistence in art and culture:
Contribute to develop the cultural sector by reinforcing capabilities, knowledge generation, and engagement among various players.
This strategy by the SURA Foundation declares its responsibility towards art and culture and agrees to enrich art and culture through the various settings to encourage, ask questions and pose challenges.
This line is based on three pillars:
Cultural Start-ups: We back activities that target the sustainability of the arts and of cultural organizations, qualifying the creative process and the technical conditions as well as the management of businesses in the sector – all aimed to preserve of the wisdom behind the arts.
Culture Appropriation: We promote exercises made with the community that stem voluntarily in cultural organizations. Initiatives connected to educational processes, which shift the visions of the regions and the outlook of the entities which lead them.
Heritage Custodians: We acknowledge the role of cultural organizations in the regions, which are mediators between art and audiences, and their responsibility to oversee its conservation. We back the presence of the government and the sustainability of the cultural sector, connecting similar purposes, ideas, persons, knowledge and businesses.
Main iniciatives in this line:
- Cultural Entrepreneurship in Urabá • Exploring Heritage • Residencias Cundinamarca • “Selva de Letras” Project
Instilling Citizenship and Building Democracy
As a society, we are responsible for the decisions we make A and those that have an impact on how we behave. Asking and seeking answers is a way to reach the best answers that make sense. We believe in the autonomy that knowledge generates and in a democracy built with many voices. We opt for enhancing democratic processes and social networks, which lead to understand the political phenomena of countries through leadership and backing think tanks and social organizations devoted to make reflections, to create knowledge, appropriation and citizen mobilization as well as public incidence.
Main iniciatives in this line:
- Alianza Soluciones
Social wellbeing is a strategic purpose of our business aimed to contribute to long-term sustainable development, and to grow with the other players of society. Keeping this purpose in mind, we share the capacities of our businesses and our human talent to develop activities of our own and in alliances that improve the quality of life of the persons.
During 20202, we contributed to social wellbeing by enhancing the capabilities of persons and organizations amid the crisis derived from the COVID-19 pandemic.
*Number of and persons and organizations benefitted in 2020 through humanitarian relief, healthy life styles and corporate volunteers – throughout the 10 countries where the Company operates: Argentina, Brazil, Chile, Colombia, El Salvador, Mexico, Panama, Peru, Dominican Republic, and Uruguay.
Investment made in initiatives focused on Wellbeing regarding humanitarian relief, healthy life styles, and corporate volunteers are:
Investment in 2020: 9,250,566 USD
Investment in 2019: 2,770,035 USD
These figures evidence a growth of 234%
About Corporate Volunteers
We acknowledge that volunteering provides the chance to share, to meet with others, and by acknowledging our skills and knowledge, to have the opportunity to change others and ourselves. We connect those capacities with a community that is willing to build together, and by exchanging practices and knowledge that change a reality.
Through Corporate Volunteers, we build ties among persons with different visions to inspire the construction of social lessons – all to enrichen our knowledge of our surroundings; an exercise born from the will of being to learn to live collectively.
Our Volunteers focus on the following initiatives:
A simultaneous task carried out in Latin America
On-going outreach provided to communities
One Day For
Activities of one day
Let’s Go SURA
Community immersion tasks
The main initiatives of this line are:
Adding Wills • Time to Share Knowledge • Time to Study • Time at the Museum • Time to Read • Time in the Mountains • Time for Sports • Time to Teach • One Day to Create • One Day for the Earth • One Day to Paint • One Day to Build • Let’s Go Colombia • Let’s Go SURA • Zoo-time
SURA employees in the region which have participated in our Corporate Volunteer program:
2016 – 2,577
2017 – 3,698
2018 – 5,733
2019 – 5,200
2020 – 3,970