Opinion leaders

These are people who become relevant references for influencing public opinion, either among general or specific groups and about topics of general or specific interest to the Company and its business.

This group of stakeholders consists of the following subgroups:

Experts on topics related to the business.
• Digital influencers
• Other channels

General topic commentators.
• Digital influencers
• Other channels

Objective of the relationship
  • Place topics of strategic interest in the public opinion agenda.
  • Share information of interest about the company’s activities.
  • Contribute to the creation of a qualified and informed public opinion.
Relationship themes

Relationship themes: rated 1 through 5, according to their relevance.

Prioritization of experts on topics related to the business: influential.

Prioritization of general commentators: influential.