• The Company ranked sixth in the overall ranking and maintained its leadership in the insurance sector in Colombia, marking 11 consecutive years among the country’s most outstanding organizations in these areas.
• This inclusion reflects SURA’s commitment to a comprehensive human talent management approach that centers the human being as the core of the organization—a value shared across all companies of the SURA Business Group.
• The Merco Talento 2025 results are based on 2024 performance and reflect the perceptions of various audiences regarding Grupo SURA and Seguros SURA Colombia.

This Thursday, Merco Colombia revealed the results of the 16th annual edition of its Merco Talento ranking, which recognizes organizations with outstanding human talent management in the country. For the 11th consecutive year, SURA was among the top ten companies in these aspects, ranking first in the insurance sector and sixth overall. These results reflect the impact of a comprehensive human talent approach that begins with recognizing individuals as the core of the organization—thus fostering their potential and enabling strong, trust-based relationships to create shared value.

Outstanding Human Talent Management Initiatives
Seguros SURA Colombia. In 2024, the Company implemented initiatives aimed at strengthening comprehensive talent development, focusing on leadership, learning, well-being, and work models. In line with its strategy, the Company placed special emphasis on promoting healthy habits and strengthening its training offerings to improve knowledge, skills, and competencies. Connection with the environment is key for attracting, developing, and retaining talent; in this regard, the Company implemented internships for students, talent incubators, and conversations with various stakeholders.

A standout initiative was the AI Academy, part of the SURA–Microsoft alliance to train employees in applied artificial intelligence. Regarding diversity, equity, and inclusion, the Company designed a Disability Inclusion Plan in collaboration with Illunion.

"For SURA, being included at the top of the Merco Talento 2025 ranking is highly valuable, as it reflects the voice and sentiment of our teams and our human talent. It is a recognition from our teams for the practices we promote to impact well-being, leadership, and continuous learning. At SURA, we recognize individuals as drivers of transformation. That’s why our commitment is to foster an environment where people can be, act, and express themselves—where they can grow both personally and professionally. This result motivates us to continue believing in and cultivating human potential,” said Luz Marina Velásquez, Vice President of Human Talent at Seguros SURA Colombia. 

Grupo SURA. Highlights from 2024 include: enhancing the learning offering and forging alliances with various institutions to build proprietary knowledge and strengthen capabilities; and investing USD 50,000 in the Grupo SURA Scholarship for postgraduate programs in key areas for the Company.

In terms of diversity, Grupo SURA updated its Diversity and Inclusion Policy and designed a strategy to identify and mitigate biases in decision-making in partnership with consulting firm Ethos BT. The company also made progress in reducing the pay gap across all levels of the organization. Best practices included flexibility and disconnection from work, harassment prevention, and promoting equity in caregiving responsibilities through specific maternity and paternity benefits—ranging from extended leave to financial assistance and phased returns.

"Our inclusion in Merco Talento for over 15 consecutive years reaffirms the coherence and consistency of our strategy. Thanks to a strong culture and management focused on sustainability and the long term, at Grupo SURA we see each person in terms of their potential and support their education and development, so they can contribute to achieving the Company’s strategy while also fulfilling their life goals and personal aspirations. That is why we can confidently say that SURA is a place to be and to grow,” said Catalina Restrepo Duque, Human Talent Manager at Grupo SURA. 

SURA’s performance in this evaluation is complemented by the achievements of some companies within Grupo SURA’s financial investment portfolio: Bancolombia ranked first overall and led the financial sector, while Protección came in 43rd and led among pension and severance funds.

Key Facts about Grupo Empresarial SURA

• At the end of 2024, Grupo Empresarial SURA had 28,282 employees across Grupo SURA, Suramericana, SURA Asset Management, and their subsidiaries in eight Latin American countries.
• 9% of the Group's employees are women, who also hold 56% of leadership positions.
• Over 8,000 employees work under flexible arrangements such as remote or hybrid work.
• The Group hired more than 5,000 new employees in 2024, 60% of whom are women.
• In 2024, Grupo Empresarial SURA invested USD 5.5 million in training and development, with a 14% increase in per-employee investment and 100% coverage across its workforce.