Seguros SURA Colombia received the Efma-Accenture Award for Innovation in Insurance. This global recognition analyzed about 395 projects of 287 companies, in 54 countries of the world. These initiatives allow the implementation of technologies related to the Fourth Industrial Revolution, to improve the user experience and the digitalization of services.

The Company obtained Silver recognition in the Transformation category of the Insurance Core, which recognizes significant improvements in processes, from automation, analytics and artificial intelligence, to improve the provision of services and their customization. In addition, solutions from its portfolio were highlighted, such as digital protection, legal protection insurance and the collection of auto policies, according to user habits.

"This recognition motivates us to continue improving in the management and implementing projects that allow us to generate well-being for our clients. To offer sustainable competitiveness through the management of trends and risks, we are convinced that it is necessary to transform our processes and implement cutting-edge technologies to meet the user and respond to their needs with affinity and relevance", said Carlos González, Vice President of Insurance of Seguros SURA Colombia.

This global recognition is one of the most prestigious in the insurance industry and is delivered to companies that implement technologies associated with artificial intelligence and data analysis, to improve their processes for users and offer solutions that respond effectively to new needs

"Our work focuses on offering people and companies products, solutions and capabilities that respond to the environment and are present at different times. That is to say, we are not only when the risk materializes, but also before it happens, to prevent and manage it properly", González added.

The winning projects were selected by an international panel of jury experts in the insurance business and the voting of various insurance companies in the world. In this way, the recognition is achieved thanks to the joint and comprehensive view of the solutions presented.

It should be noted that Efma is a non-profit organization made up of about 3,300 companies from 130 countries. It was created in 1971 by banking and insurance companies, in order to establish knowledge networks between different companies and facilitate decision making and the implementation of good practices that improve the processes of the financial sector. For its part, Accenture is a global company of strategic services, digital consulting, technology and operations. It has 477 thousand clients from 40 sectors of the economy.