SURA is celebrating the 10th annual Hay Festival Querétaro, a decade of promoting culture in Mexico

Art and culture Hay Festival MEXICO QUERÉTARO
  • The Hay Festival Querétaro shall be held from September 4 to 7, 2025.
  • SURA is celebrating this 10th anniversary as the main partner of Hay Festival in Latin America.
  • The Company is inviting the public to enjoy the free cultural events being offered, in addition to presenting a SURA Casa Hay Festival as a meeting point within the actual Festival.

As part of its historical commitment to participating in different educational, artistic and cultural projects that help to build social values, SURA is celebrating yet another year as a partner of the Hay Festival in Latin America, an event that brings together writers, artists, scientists and thinkers to share ideas and present new perspectives.

At SURA we are convinced that this is a unique event to learn from and meet with other people.
It is in venues like this where, through dialogue, the knowledge, wisdom and cultural identity of our region are strengthened. Today we are introducing a new opportunity for sharing ideas that come from different latitudes and that enrich the way we see the world.

"At SURA, we believe that culture not only inspires, but transforms realities. That is why, for more than a decade, we have made the Hay Festival our ally in Latin America: an event where ideas cross borders, knowledge multiplies and the identity of our region is strengthened. With the opening of our Casa Hay Festival in Querétaro, we are reaffirming our conviction that reading, dialogue and cultural diversity form the seed for building together a more conscious and hopeful future", stated Vanessa Prado, from Seguros SURA Mexico.

With a presence in Mexico through Afore SURA and SURA Investments, these being subsidiaries of SURA Asset Management, as well as Seguros SURA, a subsidiary of Suramericana, the SURA Business Group has actively participated in the Hay Festival Querétaro since its inception in 2015. This year will be no exception, as of Thursday, September 4 until Sunday, September 7, 2025, we will once again be part of this unique gathering that inspires ideas and connects communities.

The SURA Casa Hay Festival

For the first time in Mexico, the SURA Casa Hay Festival, a place strategically located in the heart of Querétaro, shall provide the opportunity to participate in various meetings with authors and  book clubs while also featuring “Meet and Greet” book signings, this along with activities celebrating local culture and crafts, as well as  conversations regarding the present and future of Latin America.

The venue, located at Casa Mota, Francisco I. Madero #71, Centro Histórico de Querétaro, will be open to the public from Friday, September 5 to Sunday, September 7, from 10:00 to 21:00 hours. One of the "not-to-be-missed” events, shall be the talk "Café con Autor" given by Colonel Pedro Baños, which will be held on Saturday, September 6 at 12:30 pm and will be moderated by Carlos González, Grupo SURA's Investment and Capital Markets Manager.

Collaborative events

As part of our participation in the Hay Festival, SURA shall be supporting two outstanding activities: 

  • Juan Villoro and Aura García-Junco, in conversation with Jesús Alejo, on Friday, September 5 at 5:00 p.m. at the Teatro de la Ciudad. Tickets will be available at the box office at a cost of MXN 10.
  • Concert by Kevin Johansen and Liniers, on Saturday, September 6 from 9:30 pm to 11:10 pm at Jardín Guerrero. This event will be completely free of charge, subject to availability.

Transmissions by SURA

This year, thinking of those who are not able to attend Hay Festival in person, SURA shall be broadcasting some of the conversations held via its social networks. We cordially invite you to follow us so as to enjoy this content from wherever you may be and stay informed about inspiring and transforming topics. 

"We are proud to be a partner of the Hay Festival, one of the most important cultural events in Latin America. For more than a decade, this partnership has reaffirmed our commitment to culture, art, sustainability and social transformation. For us, supporting this meeting is a way to nurture public opinion, promote relevant ideas, facilitate the exchange of knowledge and strengthen the values that unite us as Latin Americans,” stated Adolfo Arditti, CEO of Afore SURA.

To become acquainted with the entire program  and learn more about the Hay Festival Querétaro 2025 please click on the following link