Traditional or emerging communications media that use different platforms and become a relevant channel to expand the reach of the information produced by the Company, and to keep ourselves up to date vis-à-vis the environment, position relevant topics, and build opinions about common interests.
This group of stakeholders consists of the following subgroups:
- Specialized media:domestic, regional (Latin America).
- Other relevant media:domestic, regional (Latin America).
Objective of the relationship
- Position information of interest about the company’s activities.
- Help create a qualified and informed public opinion.
Relationship themes: rated 1 through 5, according to their relevance.
Prioritization of specialized media: influential.
Prioritization of relevant media: influential.